To increase the chances of your online course being advertised, try to follow these requirements ☼
1. Strictly horizontal orientation of video lessons
Users watch lessons also in a mobile application, horizontal orientation allows you to better perceive the material
2. Good video quality
Make sure that the video is not out of focus and without camera jerks. Courses that are recorded on a laptop video camera will not be published. Filming is best done on a phone with a good camera (for example, iPhone) or on a SLR video camera
3. Good sound quality
Absence of extraneous noise and echo. Be sure to use a microphone with a buttonhole, it can be purchased at any store for a small budget
4. Background, composition
The absence of sockets, curtains, colorful wallpaper. If you are shooting in an apartment, the most suitable background is a white wall.
5. Lighting
Good lighting is very important, use round LED lamps. The window in the studio / apartment should be strictly in front of the
6. Appearance of the author and speech
It is better not to use headphones and glasses in the frame. It is desirable to be smiling, artistic and charismatic. It is better to mount the lesson in such a way as to avoid parasitic words and long pauses in speech
7. Number of lessons
The course must contain at least 4 lessons with a total duration of 90 minutes
The recommended duration of one lesson is no more than 20-30 minutes; according to statistics, users do not watch longer lessons
Lessons can be in text, audio or video format.
Text-only courses will not work
A course with a total of 60 minutes or less of training is quite difficult to advertise and sell: users come back with comments that there is too little material to get results after completing the course